In this section of your marketing plan, detail the positioning you desire and how your pricing will support it. For example, if you want your company to be known as the premier brand in your industry, having too low a price might dissuade customers from purchasing. Your pricing and positioning strategy must be aligned. Section 4: Pricing & Positioning Strategy For example, FedEx’s USP of “When it absolutely, positively has to be there overnight” is well-known and resonates strongly with customers who desire reliability and quick delivery. The hallmark of several great companies is their USP. Having a strong unique selling proposition (USP) is of critical importance as it distinguishes your company from competitors. Section 3: Unique Selling Proposition (USP) Subscribe now: Forbes’ Entrepreneur NewsletterĪll the trials and triumphs of starting up – delivered right to your inbox.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |